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Dr SRIDHARAN A

MCom, MPhil, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention International Journal of Business and Emerging Markets 30-Nov-2023 16 / 1 / 89-106

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SUNITA KUMAR,SRIDHARAN A
Title of Article The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention
Name of Journal International Journal of Business and Emerging Markets
Volume No 16
Issue No 1
Page No 89-106
URL https://www.inderscience.com/jhome.php?jcode=ijbem
Date of Publication 30-Nov-2023
2 From the local to the global: the journey of Suguna Foods Emerald Insight 24-Nov-2023 13 / 4 / 1-23

Additional information

Category Case Studies
Sole Authored /Co Authored Co-Author
Author Name (s) SRIDHARAN A,SUNITA KUMAR,SHIVI KHANNA
Title of Article From the local to the global: the journey of Suguna Foods
Name of Journal Emerald Insight
Volume No 13
Issue No 4
Page No 1-23
URL https://www.emeraldgrouppublishing.com/
Date of Publication 24-Nov-2023

Research Project

Sl.No. Name of the Research Project Investigator(s) Sponsors Internal/External
1 A MARKET STUDY ON CONSUMER PERCEPTION AND MARKETABILITY OF PACKAGED COCONUT WATER IN THE STATE OF KARNATAKA SRIDHARAN A, JYOTHI KUMAR COCOCNUT DEVELOPMENT BOARD, KOCHI, KERALA External
2 A STUDY ON AGRARIAN CRISIS IN SELECTIVE REGIONS OF INDIA Christ University Internal
3 An Empirical Study on Agrarian Crisis In Select Regions of India SRIDHARAN A Internal
4 A Study on the Agrarian Crisis in the District of Mandya in Karnataka SRIDHARAN A, SUNITA KUMAR Internal

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